Some Ranking Factors that Very Important to Know in This Year
Obviously, Google is popular platform in these days, and if you want to perform well in organic search results, you should need to know what factors Google takes into account when ranking content.
We think we’d know by now generally what Google’s ranking algorithm when crawling pages on the internet but don’t, and we can’t – exactly. It has a reason, Google has never publicly listed all of the factors it takes into account when ranking content.
What Google has affirmed is that it utilizes around 200 positioning signs determining organic search page rankings. There are domain-related factors, site-level factor, on-page factors, off-page factors and numerous technical SEO factors that add to where your website falls on Google’s search engine results pages (SERPs) for the different keywords identified to your field.
Important Google Ranking Factors:
There are some improtant Google ranking factors. The most imperative factors are related to the website URL, the goal of a keyword, how your content is prepared, how fast your website page speed, inbound links, meta tags and numerous technical SEO specifications that vary in importance based on the theme.
- Website Architecture
Website architecture is the first thing you should get right upfront especially when launching (or relaunching) your website because it is important factors that have a greater impact on your Google ranking.
When you organizing your website into subdirectories, you should keep in mind that make it should be easier for Google to understand and Google easily to understand who you are and what topics you want to be an authority on.
For example, if you want to dispatch a blog on planting — and plan to distribute content explicitly about produce, watering, and nuisances — it’s in your interest to sort out your site content into those three subdirectories. A decent blog entry URL may resemble this: https://www.yourwebsite.com/produce/how-to-grow-tomatoes
- Domain Security
Have you notice above? “https” at the beginning of the example URL.
Here you can know that how Google identifies secure websites from non-secure ones. Hint: You want your site to be secure.
HTTP stands for HyperText Transfer Protocol — a virtual procedure that exchanges information from a site to the visitor’s program.
It secure version of this protocol, and it ensures Google that the data it’s indexing is safe to the searcher. Now I think you know that The “S,” stands for “secure.”
- Inbound Links
Inbound link, we can also say backlinks of our website. All the hyperlinks that direct back to your web page from elsewhere on the internet called “backlinks”. They can affect a huge difference in where you rank — even which number page you rank on.
You know that for what reason do these connections make a difference to your Google ranking? You can’t accept on all the referral links, so for what reason does Google care who connects to you? Inbound links from other websites reveal to Google that individuals trust what you have to say — enough to link to it from their own websites. Trust is enormous according to Google, and the more reliable the source connecting to you is, the more impact their inbound link has on your website ranking.
Inbound links don’t work the similar method if you’re simply linking to your website post from another one of your website posts. The authority of these backlinks comes almost entirely from outside domains.
- Keyword Goal
Keyword optimization is one of the very important factors in your website’s SEO strategy but if it done in a right way. Topic might be more important than in individual keywords, but doesn’t means that keyword is not ranking factor.
The previous time, Google simply search the most instances of a keyword and keyword phrase in a webpage or blog post. That was called “exact match”
Nowadays, “exact match” means something different. Now the keyword doesn’t rank the highest for that keyword. Rather, it’s the website that best matches the intent behind that keyword.
For example if you have gardening website and you want to rank with keyword” best organic pesticides” it won’t rank well by simply including this three-word phrase. Instead, it should include the keyword at: examples: their ingredients, where you can buy them, why they’re so highly rated, and perhaps even what makes these pesticides organic.
Because this is the information users are searching for when they enter their search term. Which site will receive more engagement by website visitors, it will rank the URL higher as a result.
5 . Content Structure
If you want to rank your website in search result page then you should to know that good content structure is most important. Good content structure should be includes with variety of headers and sub-header that help the user to digest and understand. It might also include with points, numbered lists, supporting images, and clearly cited research. That all points help keep readers engaged with your content.
- Meta tag
Meta tag is a short description of your web page. It help Google to identify the specific purpose of a page and what role each part of that page. There are several types of meta tags:
Tite tag: Title tag is used for title of the article. It helps Google create the blue, clickable headline you see on the SERP itself.
Image tag: Google doesn’t read or crawl the images. Image tag help Google read images. These images tag that describe the image in context of the webpage on which the image is published.
Meta description: A meta description doesn’t have to include specific keywords, but having it filled in is an important box to check off according to Google.
Hope the information will be useful for website growth!